Introduction: The Opal Hotel has a strong commitment to providing excellent service to all of our
customers, including respecting their concerns about privacy. We understand that visitors to our website
may have questions about how this website collects and uses information. We have prepared this statement
to inform you of the privacy principles that govern The Opal Hotel.
This statement contains numerous general and technical details about the steps we take to respect your privacy
concerns. The bottom line is that meeting your needs and expectations form the foundation of everything we
do - including protecting your privacy.
Browsing: This website does not collect personally identifiable information from your computer when
you browse the site. This means that, unless you voluntarily and knowingly provide us with personally
identifiable information, we will not know your name, your e-mail address, or any other personally
Internet Protocol (IP) Address: An IP address is a number that is automatically assigned to your
computer when you browse the Internet. When users request a page from our site, our servers log the
user's current IP address. We use IP addresses to help diagnose problems. We do not link IP addresses
to any personally identifiable information about you.
Cookies: Our website uses "cookie" technology. "Cookies" are strings of text that a website may store on
process. Cookies enable our website to keep track of your preferences and activities relating to the
website. Our website creates session cookies for each visit in order to facilitate your visit. The session
cookie expires at the end of the session.
The third party service providers mentioned above are contractually bound not to use any information they
gather for any purpose other than providing services to us. Cookies do not corrupt or damage your computer
other websites. If you do not wish to receive these cookies, you may set your browser to reject the
cookies (consult the instructions for your particular browser on how to do this), although doing so
may affect your ability to perform certain transactions on our website.
of The Opal Hotel. There are no cookies in the e-mail. However, when an e-mail recipient clicks on a
link to The Opal Hotel website included in the e-mail, a "persistent" cookie is placed on the user's
computer. This cookie is used to measure the effectiveness of our e-mail marketing efforts and better
understand how our users navigate through the site. The cookie set by our service provider will remain
on your hard drive 30 days after the last time you clicked on the coded link in the e-mail, or until
you delete it.
advertisements. These third parties use persistent cookies to track the number of times our site
is accessed and whether the site was accessed from the advertisement. The cookies generated from
the advertisements do not contain personally identifiable information and may remain on your hard
drive three or more years unless deleted by you.
Pixel Tags: The third party service providers mentioned above serve and host The Opal Hotel
advertisements on other sites. To track the effectiveness of The Opal Hotel advertisements on other
sites, theopalsf.com uses pixel tags (also known as "clear gifs", "beacon gifs", "1-by-1 gifs", or "web bugs"). Pixel
tags are not visible to the user of the site and consist of a few lines of computer coding. If you are visiting
theopalsf.com from an advertisement on another site, the pixel tag references the cookie you received when you
clicked on the advertisement. The pixel tag then registers this activity with the third party advertising
company to allow us to count the number of times an advertisement is accessed. In addition, we also measure
the reservations generated from a particular ad. At no time is personally identifiable information about you or your
reservation collected by the third party advertising company, nor is any tracking information generated from the
pixel tag allowed to be used by them for any other purpose other than to report website activity to us or allow us
to better target future interactive advertising.
Our third party service providers may use pixel tags in The Opal Hotel marketing e-mails that help us send
the e-mail in a format you can read, to allow us to know which e-mails you act upon and to better target
the content of future e-mails. In addition, we track the aggregate number of e-mails read and whether
any of the links in the e-mail were accessed. No other information is collected or used from pixel tags.
Information We Collect: When we need to collect personally identifiable information from you, we will
ask you to voluntarily supply us with the information we need. For example, if you would like to make a
reservation at one of our hotels, we will ask you for information such as name, address, telephone
number, e-mail address, credit card number, and room preference to process your reservation. We may
use your e-mail address to send a confirmation and, if necessary, might use the other information to
contact you for help to process the reservation. The same types of information would be requested to
complete a gift certificate transaction. As indicated below (see E-Mail section), we may also use your
e-mail address to notify you about special offers and promotions.
Securing the Transmission and Storage of Information: When we ask you for credit card data when making a
reservation or purchasing a gift certificate, it is transferred over a Secured Sockets Layer (SSL) line
provided you are using a SSL enabled browser such as Microsoft Internet Explorer or Netscape Navigator. We
also use SSL on other select pages where you would enter personally identifiable information. This ensures
that your information is encrypted as it travels over the Internet. This secure mode is enabled before any
such information is transmitted from your computer. You will know you are in secure mode when the padlock or
key icon in the lower right-hand or left-hand corner of the computer screen appears in the locked
position. In addition, when accessing a secure server, the first characters of the site address will
change from "http" to "https." After information reaches The Opal Hotel it is stored on a secure server
that resides behind firewalls designed to block unauthorized access from outside the Company.
E-Mail: It is our intention to only send you e-mail communications that will be useful to you and that
you want to receive. When you make a reservation and provide your e-mail address, we will occasionally contact
you via e-mail and provide information about special offers and promotions that may be of interest to
you. These communications will relate to The Opal Hotel offers and/or the promotions of select, reputable
third parties with whom The Opal Hotel has a strategic marketing relationship because they offer products or
services that we believe would of interest to you. We use a third party e-mail service provider to send
e-mails. This service provider is prohibited from using your e-mail address for any purpose other than to
send The Opal Hotel related e-mail. Every time you receive e-mail you will be provided the choice to opt-out
of future e-mails by following the instructions provided in the e-mail, or you may opt-out by updating your
The Opal Hotel Use of Information: We treat the information you provide to us as confidential
information; it is, accordingly, subject to our company's security procedures and strict corporate
policies regarding protection and use of confidential information. Because laws applicable to personal
information vary by country, our hotels or other business operations may put in place additional measures
that vary depending on the applicable legal requirements. Information collected on the sites covered by this
privacy statement, which are listed in the first paragraph, is generally processed and stored in the United
The personally identifiable information you provide to us for making a reservation is made available to the
applicable hotel for the purpose of meeting your reservation request. If you cancel your reservation, the
information is stored for recordkeeping purposes only and is not accessed again. After making a reservation
or completing your stay, unless you tell us otherwise, the information you provide may be used by us for
direct marketing of a The Opal Hotel, other hotel products or the products of select, reputable third
parties with whom The Opal Hotel has a strategic marketing relationship because they offer products or
services that we believe would of interest to you. The Opal Hotel may use the services of a third party
mail house for the sole purpose of mailing materials.
Disclosure of Information to Third Parties: The Opal Hotel prohibits the sale or transfer of personal
information to entities outside of The Opal Hotel for their use without your approval.
How to Change Your Information: The personally identifiable information collected through this website
is not accessible to you. If you believe the information you voluntarily provided us is not correct, or has
changed, please send an email message to firstname.lastname@example.org explaining the correction or change
and provide any relevant information.
Links to Other Sites: If you choose to leave this site via links to other websites, including those
of advertisers, The Opal Hotel is not responsible for the privacy policies or content of those
sites, nor is The Opal Hotel responsible for the cookies those sites use.
Legal Issues: This is a United States website and is subject to United States law. The Opal Hotel will disclose
personally identifiable information without your permission when required by law, or in good faith belief that such
action is necessary to investigate or protect against harmful activities to The Opal Hotel guests, visitors, associates,
or property (including this site), or to others. As mentioned above, laws related to personal identifiable
information vary by country. For example, personally identifiable information collected in the European Union is
subject to the EU Data Protection Directive.
will be used.
Theopalsf.com Privacy Statement Changes: In the future, we may need to change the privacy statement for
theopalsf.com. All changes will be made here so that you will always know what information we gather, how we
might use that information and whether we will disclose it to anyone.